VP, Brand Strategy

TimelyCare

TimelyCare is a clinically accountable virtual care provider built specifically for education. Trusted by nearly 500 campuses across the U.S., TimelyCare combines URAC-accredited clinical standards with a measurement-based approach and a partnership-first model to help institutions champion well-being with clarity, accountability, and real-world impact. Through a seamless, easy-to-access platform, TimelyCare offers a comprehensive range of services, including a crisis line, mental health counseling, on-demand emotional support, medical care, psychiatric care, health coaching, success coaching, basic needs assistance, faculty and staff guidance, peer support, and self-guided wellness tools. TimelyCare drives clinically validated improvements in depression and anxiety, supporting healthier learning environments.

The Role

TimelyCare is seeking a Vice President of Brand Strategy to define, scale, and operationalize a category-leading brand at the intersection of education and healthcare.

This leader will architect TimelyCare’s market narrative across Higher Education and K-12 while building the creative engine that fuels inbound demand, supports outbound campaigns, and ensures brand consistency across complex institutional buyers and end-user audiences.

The VP of Brand Strategy leads brand, creative, content, PR, social, and marketing project management. This role partners closely with Revenue Marketing (including digital marketing) and Product Marketing. This is a strategic and operational leadership role requiring both market vision and disciplined execution.

What You’ll Do

Category & Market Narrative Leadership

• Define and evolve TimelyCare’s positioning as the clinically accountable virtual care partner built specifically for education.

• Architect a cohesive brand system that spans Higher Education and K-12 while maintaining a unified master brand.

• Shape differentiated messaging for:

  • Complex Higher Education buying committees (cabinet-level leaders, counseling centers, student affairs, student success)

  • K-12 district leadership, including superintendents, program directors, and principals

• Translate product innovation — including emerging AI-enabled solutions — into clear, compelling market narratives.

• Lead media strategy and proactive storytelling to strengthen reputation and category authority.

Demand Creation & Campaign Creative

• Own the demand creation narrative that fuels inbound growth and strengthens market awareness.

• Partner with Revenue Marketing on integrated campaigns: Revenue defines campaign strategy and target accounts; Brand leads creative concepts, messaging frameworks, and asset development.

• Develop breakthrough creative for outbound and ABM campaigns while ensuring brand consistency.

• Establish clear brand performance metrics tied to awareness, engagement, and marketing-influenced pipeline.

Multi-Audience Brand & Adoption Strategy

• Lead creative strategy and asset development for institutional buyers across Higher Education and K-12.

• Develop student-facing creative and collateral to support institutional adoption and drive utilization within Higher Education.

• Develop parent- and family-facing creative to support awareness and trust in K-12 environments.

• Ensure messaging resonates appropriately across executive decision-makers and end users without fragmenting the brand.

Brand Operations & Creative Governance

• Lead creative, content, PR, social, and marketing project management functions.

• Establish disciplined intake, prioritization, and production workflows to ensure high-quality, on-time execution.

• Define clear operating rhythms and collaboration models with Revenue Marketing and Product Marketing.

• Oversee agency relationships and brand budget stewardship.

• Implement responsible AI use across brand and content workflows to enhance efficiency and creative velocity.

Self-Care Content Oversight

• Provide strategic oversight of self-care content production embedded within the TimelyCare platform.

• Ensure alignment with brand standards, clinical integrity, and audience relevance.

• Partner with Clinical and Product teams to maintain quality and consistency.

What You Bring

• 15+ years of experience in brand strategy, communications, or category positioning, with executive leadership experience.

• Proven ability to shape market narratives in healthcare, education, SaaS, or similarly complex industries.

• Experience building scalable creative operations, not just campaigns.

• Demonstrated ability to support revenue growth through disciplined demand creation.

• Strong executive presence and cross-functional influence.

• Exceptional storytelling ability grounded in strategic clarity and operational rigor.

Benefits + Perks

• Paid Company Holidays + No work on your birthday!

• Flexible PTO + Volunteer Time Off (VTO) as an organization to give back to the community

• Variable bonus eligibility on a quarterly basis

• Company-sponsored Health Insurance (Medical, Dental, Vision) + Pet Insurance

• Company-paid group Life Insurance + Company-paid Short Term Disability

• Concierge benefit support services

• 401(k) with employer match

• Free access to TimelyCare virtual medical and mental health support

• Mission-Driven Purpose with a Supportive Team Culture

The salary range for this opportunity is $165,000-$180,000 per year, depending on education and experience. This is the base pay. You will be eligible for a discretionary bonus in addition to the base pay, to be discussed during the interview process.

TimelyCare provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.

We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.